Good Product Manager, Bad Product Manager
Last year, I came upon Ben Horowitz’s article entitled Good Product Manager, Bad Product Manager. Ben initially wrote this when he headed Product Management at NetScape. What’s impressive is that...
View ArticleThe Strategic Role of Product Management & Product Marketing in Driving...
Way too often, Product Managers & Product Marketers make the excuse that they cannot take ownership for the success of their product in the market because there are too many factors outside to...
View ArticleGo-to-Market Webinar Series With DFW Product Group
CompellingPM is pleased to partner with the DFW Product Group to offer a monthly Go-to-Market Webinar Series. During this 9 webinar series, we’ll be presenting key concepts that Product Managers and...
View ArticleDeveloping a Deep Understanding of Your Target Markets: The Starting Point...
WE HAVE RESCHEDULED THIS WEBINAR FOR JUNE 11. PLEASE JOIN US THEN! Register for Webinar In my April 23rd Webinar, I presented the importance of becoming more Strategic as Product Managers and Product...
View ArticleWhat “Levers of Control” Do Product Managers & Product Marketers Have to...
Way too often in the world of Product Management and Product Marketing, we complain that we can’t take responsibility for achieving revenue and success metrics for our products as there are too many...
View ArticleDefine a Powerful Go-to-Market Strategy That Sets Your Product Apart – June 25
Register for Webinar Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining...
View ArticleWebcast: Great Requirements Form the Foundation for Successful Products –...
Every once in a while, we start using a product that totally enchants us. We feel like it fits us perfectly and we never want to put it down or quit using it. It’s just that amazing. What makes...
View ArticleWebcast: Profitable Products Sell Value: Why Value-Based Pricing Wins –...
Pricing is the fastest and most effective way for companies to increase profitability. Studies show that a 1% increase in pricing has a greater positive impact on profitability than does a 1%...
View ArticleReal Product Managers Don’t Twerk
Twerking was the Runner Up in “Oxford Dictionaries Word of the Year” (after Selfie) and is a sexually provocative style of dancing. So what does Twerking have to do with Product Management and Product...
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Making a Big Mistake in Product Positioning?
Recently, I was at an entrepreneurial networking meeting and I saw this written on a whiteboard. Common Misconception in Product Positioning I apologize for the low quality image, but it shows a...
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